Pasar Turi Surabaya is one of the iconic cities of Surabaya and is part of the history that is timeless. Stories beginning Pasar Turi has expanded and strengthened its position as one of the largest wholesale trade center in East Indonesia.
 
In February 2012, Pasar Turi rebuilt with a new concept without leaving its hallmark and renamed to Pasar Turi Baru. Pasar Turi Baru location is very strategic, situated in the main trading center in North Surabaya, include Kembang Jepun, Jembatan Merah, Pasar Besar, Pasar Turi and Dupak. Pasar Turi become one of the most sought-after location and large wholesalers as well as the main destination for retailers and buyers, especially from East Java and East Indonesia.